Is Agency Leadership Council Right for You?
Here's how to know if this is your fit.
Green Flags
✓ You've built something real ($1M+ revenue, established team)
✓ You're feeling isolated in your decision-making
✓ You've outgrown generic business advice
✓ You value peer insights over guru teachings
✓ You're willing to be vulnerable with peers
✓ You want accountability, not just networking
✓ You'll show up and contribute, not just consume
✓ You can maintain confidentiality
✓ You're growth-focused and refuse to settle
✓ You prefer direct feedback over comfortable conversations
Red Flags
❌ You're looking for a guru to follow
❌ You want to be sold a program or methodology
❌ You prefer theory over real-world application
❌ You're uncomfortable sharing business metrics
❌ You want casual networking instead of serious accountability
❌ You're early stage (under $1M, less than 3 years)
❌ You're a passive participant who wants to lurk
❌ You're more interested in competition than collaboration
❌ You're not ready to be challenged by peers
❌ You can't commit to showing up consistently
What Members Ask Before Joining
How is this different from other mastermind groups?
1
We require active operators only (no exited founders giving outdated advice), maintain qualification-based membership to ensure peer quality, and structure everything around accountability rather than casual networking. Plus, we have ongoing community engagement between calls, not just quarterly meetups.
What if I can't make every call?
2
All sessions are recorded. However, the value comes from live participation. If you can't commit to attending most calls, this probably isn't the right fit right now.
Will I be sharing sensitive information?
3
Yes, especially in Performance Sessions where we track real numbers. Everything shared is confidential. All members sign confidentiality agreements, and violations result in immediate removal.
Base Membership calls max out at 12-15 people. Core Membership sub-groups are even smaller (5-8 people) based on agency size and focus area.
4
How small are the groups?
What if my agency focus is different from others?
5
We intentionally mix agency types (creative, digital, PR, media, specialized). The frameworks for growth, people management, and profitability transcend specific service offerings. Plus, Core members can join specialized sub-groups.
Is there a commitment period?
6
Base Membership is month-to-month (though we expect meaningful engagement). Core Membership requires a 6-month initial commitment to ensure you get full value and contribute to group cohesion.
What happens if I don't get accepted?
7
We'll be transparent about why and potentially point you toward resources better suited to your current stage. Sometimes the timing matters. We may encourage you to reapply once you hit certain milestones.
Still Have Questions?
Schedule a Call
Talk with Duncan about whether this is right for you
Apply Now
Submit your application and we'll be in touch